ellelauri: How did you get started in the jewelry business?
Joie: I started by selling already made jewelry. After
seeing the quality of the product that was already out there, I set out to
elevate jewelry and decided to start my own line. I started with beaded
bracelets, Buddha’s, infinity signs and love. I wanted my jewelry to be
timeless so I started using fresh water pearls. I think the more you layer, the
better it looks.
ellelauri: What inspired your spring/summer collection?
Joie: I wanted this collection to be really fun and take you
from day to night. I used a lot of pale pinks and pale blues and turquoise
because turquoise is always fun. Everything I do, I try to incorporate fresh
water pearls because they are timeless. The leather is very versatile; it
transitions perfectly from a day at the beach to a fun night out. The leather
with the pearls has the ability to get wet and is finished with a slipknot
closure. All of the pieces are meant to be layered. It’s a very boho-chic vibe.
ellelauri: What gemstones did you use?
Joie: I used tantalized turquoise, polymer clay pave beads,
AA-quality fresh water pearls, mother of pearl, and howlite.
ellelauri: What is the significance of the Buddha?
Joie: The Buddha gives off positive vibes and I like to
think my jewelry gives off good vibes too. I want girls to feel good when they
wear my pieces.
ellelauri: How do you envision the girl who wears your
jewelry?
Joie: Bohemian
ellelauri: If you could have any celebrity be photographed
wearing your jewelry, who would it be and why?
Joie: Olivia Palermo. I love her style and I think she is
really good at accessorizing and layering.
ellelauri: What is your favorite piece from this new
collection?
Joie: I love the triple choker because it gives the effect
of wearing multiple when you are only wearing one. I love the layering effect.
ellelauri: What is your favorite combination?
Joie: I love gold and silver together. It goes with
everything and doesn’t limit people to just one or the other.
ellelauri: Do you have any tips on mixing jewelry?
Joie: The more you mix the more interesting it becomes. It
gives an added dimension.
ellelauri: Is there anything else we should know about your
jewelry?
Joie: Everything is made by hand. I drill every piece and
hand knot everything.
To shop Joie’s new spring collection, come visit our
Rittenhouse boutique!
