Boutique Feature

Chic Boutique:Knoxville TN
Our blog is going to start featuring some of our favorite boutiques that carry ellelauri! This way you can better find our clothing and get to know the different owners. 
I recently had the privilege to travel to Chic Boutique in Knoxville, Tennessee. It is a lovely store located less than 3 miles from University of Tennessee's campus and in the District of Bearden. Being in a perfect part of town there is a variety of shoppers at Chic. They have the stay at home mom,the working mom, and the college student.
While I was there I got to meet the owner of the business, Heather Woods. She is exactly what you would picture the Chic Boutique owner to be: beautiful,cheerful,& fashionable.
She is from Tennessee and graduated from Carson-Newman College with a Business Administration and Entrepreneurship degree. She then moved to Nashville and studied Fashion & Retail not knowing exactly what she wanted to do. After her studies she moved back to Knoxville to get a taste of what she had been learning about for so long. Starting out small, she opened a booth in an upscale  Southern Market selling clothing and accessories. She had been shopping at boutiques in the area for years and didn't appreciate  the high prices of just one item. She wanted to keep her prices down and affordable for her customers. As she noticed the clothing she was selling was a hit she needed more space! Heather has now owned her store,Chic Boutique, for over a year. She says she tries to keep her clothing as unique as possible and continue to pick up new lines each season. The clothing ranges from $35-$160, keeping it affordable and chic(just like the store name) for her clientele. 
"We are a friendly business and want everyone to be comfortable and happy when they leave Chic." -Heather Woods

If you are ever in the area of Knoxville Tennessee I would highly suggested stopping in Chic! It is a great store with friendly prices and best of all ellelauri!!